IPA Payments Pod: The Dangers of Good Marketing

Good marketing seems like it would be a crucial part of any business plan, but even the best marketing plans in the world come with risks.  

In this episode of the IPA Payments Pod, Adwait Joshi, the founder and Chief Seer at DataSeers, discusses the risks of good marketing, including the business risks of attracting the wrong kinds of customers and the security risks of drawing the attention of fraudsters. He also talks about how to implement solutions.  


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